NORM'S STORY

How the brand was created

We are 3 friends, Antoine, Arnaud and Nicolas, working in the shoes industry and fan of sneakers. More and more confronted with the impact our work have on the planet, we started to look for solutions.We realised how complicated it was to find a stylish sneakers brand that takes sustainability seriously. So we decided to act and to create a brand ourselves.

The fashion industry accounted for 8,1% of the global climate impact with almost 4 metric gigatons of CO2 emission in 2018. This is almost as much as all the emissions of the European union.  

More than 23 billion pairs of shoes are produced every year, and each one of them releases 32kg of CO2 equivalent.  This is comparable to each one of us doing a 900km flight or a 2350km car trip each year.  

If we want to keep our planet healthy, we need to reduce our footprint

And to do that we have to come up with better products

MEET THE TEAM

Want to know who's behind all this? This is us, 3 young guys in their 30s with, still, a cumulated experience of more than 20 years in the shoes industry. Colleagues in the working environment and good friends in life, the trio is fearless and ready to fight all the big names on the market !

ANTOINE

He is the man in the shadow. Mechanical engineer who worked in Aerospace for years, nobody never really understood what he was doing with shoes. Still, he has a creative mindset and he gets the things organised and working. Antoine is a bit the Swiss knife of team, fixing a door in the morning, making a business plan in the afternoon.

ARNAUD

He fell into the shoes industry when he was still a little boy. All his family is working in the business, which makes the dinners conversation about shoes, shoes and shoes. Father of two adorable girls, he has a great experience and expertise in the sector. His great sense of humour and easy contact makes of him a great team player.

NICOLAS

He is the artist of the team. Shoe designer since he finished his studies in a prestigious fashion school in Brussels, he cumulated experiences with renowned brands that helped him develop his technical skills. Nicolas his a go-getter and a doer and he pushes the team to achieve its targets.

OUR VISION

A HOLISTIC APPROACH

Every single decision we take, every single choice we make, is made with sustainability as a driver. 

For 18 months, from the sole to the laces, we designed, we searched, we developed, to achieve our goals. 

We didn’t want to compromise, we wanted to reach the highest level of sustainability on the market, yet with a pretty cool style!

ECO-DESIGN

OUR CREATION PROCESS

NORM WOULD NOT EXIST WITHOUT YOU

Thanks to all of you who supported us during our crowdfunding campaign in 2019, we were able to create Norm. We wish to say a special thank you to:

Adélaide Evrard – Agnolini - Alain Dohet – Aless - Alex Torbeyns - Alex, Math & Syl - Alexandre De Waele - Ali Cuff - Alice Bader - Alice Penninck - Allan Thys – Alli - Amaury Gravy - Anastassiades - Anders Andersen - Andy Jacobs - Angeli Kapli - Angelo Passarelli - Anne-Flore Tricnaux  - Annekatrin Bergemann - Antoine - Antoine Van Enis - Arnaud - Arthur Chatterjee - Arthur Tahon - Aude Marcelle - Auré - Aurélie Carnoy - Axel Materne - Barbara - Bastian Hagmaier - Bazin - Ben JdB - Bence Molnar - Benedetta - Benjamin Linssen - Benny - Ciurdas - Benoit Fortpied - Bernard Gryglewicz - Björn Knoop - Blaze Type - Bradley - Rasmussen - Bub - Cabrilllon - Callens anne - Cathy - Ced saus - CGO - Chim Bob de Cock - CHO - Chris K - Christelle Deliens - Christine Avai - Christophe Bravin - Coline Bricteux - Corentin Tassignon  - Cyrille Degauque - D.Bonami - Dalius Norkūnas - Daniel Sum - Dauvin Sebastien - Delphine Plissart - Derenne Nicolas - Dimitri Van Vossel - Dom - Dome Maxime - Domien Van Rompaey - Dominique Lemmens - Donatienne Bodart - Drummer K - Elena Fidel Kuri - Elodie Hubin - - Erhard Wiese - Erik Gillet - Estelle Deboever - Etienne vdH - Evely - Félix - Filip Manneby - Fix Braun - Flora Eveno - Fonfon - FreBa - Frédéric Caussil - Frederic de Liedekerke - Frédéric De Staercke - Frédéric Debouche - Frederik Danneels - Frederik Skou - Frederik Woebs - Fridolin - Gé Vanderveken - Gianluca Lavigna - Giel - Gilles Martinet - Golly - Grégoire Fischer - Guggi - Guillaume Hellemans  - Guillaume Navette - Guillaume Schuermans - Gwen Neu - Gwendoline – G. Hambye - Hancq - Harmonie Viroux - Heni - Holger Quast - Ian & Eva Jánští - Irina Gunbina - Is@ - Isoof - J.L. Ville - Jack la menace - Jan Van Hoof - Jasper - Jean Fonteyn - Jean-Philippe Van Craen - Jenna Demeter - Jennifer Sevrin- Jens van Daele - Jeremy Boomer - Jim Saudoyer Marie El Khoury - Joan Bagge Winkel - John - Jonas Elfering - Jonatan Gjerrild - Jonathan Asquier - Jonathan Schrauwen - Jordan B - Joris Impens - Josh Littin - Juan Pablo Espinosa - Julie Bulckr - Julien G. - Julien Parisi - Julien Sohier - Kastorrr - Kevin Timmermans - Kiki - Kilian Crosset - Kirsten Raeymaekers - Klara Bessemans – Konsta Hyötylä - Kristel Sieprath - Kryckan - Lars Hessinger - Lauranne Baiverlin - Laurence Van Ingelgem - Laurence Wouters-Schindfessel - Laurent Grumiau - Lia Hubin - Liisa Männistö - Lili - Lionel De Clercq - Lisa O'Sullivan - Lisiane Detaille - Livi - Llke - Loic Vandervlies - Lorenza Corinaldesi - Louisa Brandt - Ludwig - Luis Gómez Ordóñez - M. de Bruyne - M. Garset-Borg - Mads Lund Petersen - Mads Lund Vestergaard - Maëlle Winant - Malory Conti - Marc Bosmans - Marcellin Niset - Marco Karnthaler - Marie - Marie André - Marie Meuwis - Marie-Christine - Marine Medaets - Marjorie Vereckt - Mátyás Csiky - Maxence Bonhomme - Maxime Laurent - MG - Michael Saublens - Michel Massaer - Michel Trapani - MichelOnTime - Miguel Meuleman - Mike Staal - MK - Mohammed Ousri - Monica - Morgane DP - Moritz Nagl - Muriel Flamand - Nancy Miceli - Nathan Berghmans - Naveen K - Kumar - Nghiem Bao Duy Nguyen - Nick - Nick Cendrowicz - Nicolas - Nicolas Keser - Nicolas Vidick - Nils Coleman - Noémie Vancoppenolle  - Nuno Oliveira - Olivier Costa – Olivier Eroyaux - Olivier Laporta - Ongaro Bastien - Oscar Lamblin - Patrick Hendrickx - Patrizia - Patrizia Gori - Pauline Maison - Pedro Voineau - Peter Timmerman - Rapaguva - Raphaël D'Ostuni - Raphael Malagnini - Rattozuma - Rémi Bay  - Robin - Robin Dehde - Rodrigue Avimadjessi  - Romain Goffin - Rostam - Rothschild - Roy H. - Sam Ndagano - Sander Weustink - Sass Livia - Schena Vincent - Scott Sombat - Seren Horsey - Siebe Temmerman - Siham El Kastali - Simon Cerfontaine - Simon Joufflineau - Simon Laurent - Simus Evelyne - Sofie Lemlijn - Sofie Stas - Spencer Gilbert - Steentje - Stefan Unterfrauner - Stephan Stegeman - Stéphane Boutay - Stéphane Chatry - Stephane Dedenon - Stéphanie Laloux - Strul David - Sven Blockeel - Sweep the Ceiling - Taiki Yukawa - Tatoon - Tevž D - Théo Renaud - Thibault G. - Thijmen van Gent - Tiboute - Tijn Pieren - Tijs Van Boven - Tom V. - Tylanos - Valentin - Valentine Regniers - Valentine Rousselle - Valérie Stévens - Valérie Vermandel - Vanessa Biccai - Victor Grevesse - Victoria DP - Vincent Borremans - Vincent Truyens - Virginie Smans - Waldmat - Xavier - Xavier de Wasseige - Yann péchard - YVC - Zazon Bodart

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