The 1L11-01 is the first ever product created by Norm
Our inner soles are made from recycled foam, our labels and laces are made from recycled plastic bottles, and our heel counters, toe boxes are made from recycled polyester fibres and are completely chemical free.
For the Upper, we used the 3D Knitting Technology. For those who are not familiar with that, it's a really complex loom that knit yarns together, to produce a single piece, ready to be assembled, shoe upper.
Our soles are made from recycled rubber from manufacturing wastes that are crunched, melted and injected into the moulds in Portugal.For the assembly, we also use recycled yarns and water based glue
Advanced Sustainable Technology [ A.S.T ]™
3D KNIT UPPER: 100% ECOANTEX® Recycled Polyester yarns from Plastic Bottles [made in Spain]
WOVEN LACES: 100% NEWLIFE® Recycled Polyester yarns from Plastic Bottles [made in France]
WOVEN LABELS: 100% NEWLIFE® Recycled Polyester yarns from Plastic Bottles [made in Italy]
OUTSOLE: ECORUBBER® 70% Recycled Rubber / 30% Natural Fairtrade Rubber / 100% Recyclable [ made in Portugal ]
INSOLE: 85% Recycled Polyurethane Foam lined with 100% Recycled Polyester fabric [ made in Portugal ]
[ N.I.L.S ]™ NORM Integrated Loops System
Assembled Consciously in Portugal
HOW DO WE REDUCE OUR EMISSIONS?
The impact for one pair of Norm is only 6,5 kg of CO2 equivalent. This is 80% lower than the industry average. But the emissions of our 1L11-01 are compensated by planting two trees for each pair, which means they are in reality negative (each tree compensate 100kg of CO2 eq. during it's lifetime)
HOW DO WE CALCULATE?
Based on existing studies, we evaluate the impact of every single components and raw materials we use. We add to that the traveling distance that each one of them have to do until the final products are delivered to our warehouse. Finally we taken into account the production and a factor for the end of life of our products.
We don't have a solution yet to give a second, third or fourth life to our products but we're working on it and it will come in the near future.
As you will see on the picture, our price include a variety of costs. From the raw materials, to the retailers passing by the production and transport.
We select premium materials that are more durable and we ensure that everyone gets a decent pay through the supply chain. This has an off course an impact on the final price.