The 1L11-01 is the first ever product created by Norm
Our inner soles are made from recycled foam, our labels and laces are made from recycled plastic bottles, and our heel counters, toe boxes are made from recycled polyester fibres and are completely chemical free.
For the Upper, we used the 3D Knitting Technology. For those who are not familiar with that, it's a really complex loom that knit yarns together, to produce a single piece, ready to be assembled, shoe upper.
Our soles are made from recycled rubber from manufacturing wastes that are crunched, melted and injected into the moulds in Portugal.For the assembly, we also use recycled yarns and water based glue
THE 1L11-01 MATERIALS
Advanced Sustainable Technology [ A.S.T ]™
3D KNIT UPPER: 100% ECOANTEX® Recycled Polyester yarns from Plastic Bottles [made in Spain]
WOVEN LACES: 100% NEWLIFE® Recycled Polyester yarns from Plastic Bottles [made in France]
WOVEN LABELS: 100% NEWLIFE® Recycled Polyester yarns from Plastic Bottles [made in Italy]
OUTSOLE: ECORUBBER® 70% Recycled Rubber / 30% Natural Fairtrade Rubber / 100% Recyclable [ made in Portugal ]
INSOLE: 85% Recycled Polyurethane Foam lined with 100% Recycled Polyester fabric [ made in Portugal ]
[ N.I.L.S ]™ NORM Integrated Loops System
Assembled Consciously in Portugal
MADE IN SPAIN & ITALY
100% Recycled Polyester yarns
we use Ecoantex® or Newlife® yarns to make our uppers, insoles cover, labels, ribbons, laces and for the assembly. They are made by Antex in Spain and Sinterama in Italy from 100% recycled post-consumer PET bottles.
Antex Certifications: Global Recycled Standard, ÖKO-TEX 100
Sinterama Certifications: ÖKO-TEX 100, ISO 14001
MADE IN ROMANIA
100% ECOANTEX® Recycled Polyester
Our 3D-Knit is made by Mobiente in Romania, a specialist in complex knitted products. The knit has the advantage to use less materials than a classical process. The upper is directly made to dimensions and requires almost no sewing or other components. It is also light, breathable and flexible . We need the equivalent of 6 PET bottles to create the yarn for one pair of shoes.
Made in Portugal
ECORUBBER® 70% Recycled Rubber
Norm outsoles are made by Bolflex in Portugal. They invented the Eco-rubber that contain 70% recycled and 30% Natural and fair-trade rubber that we use in our products. Our outsoles are 100% recyclable
Certifications: PETA, REACH, ISO 14001
Made in Portugal
85% Recycled Polyurethane Foam
The removable insoles we use in our shoes are made by the Portugese plant of Flexospuma. The foam is made from 85% recycled polyurethane. The insole is lined with a a 100% recycled fabric (80% Seaqual® - 20% ECOANTEX®).
Made in Italy
100% NEWLIFE® Recycled Polyester
Our labels and ribbons are handcrafted in Italy by Emmetex from Newlife fibers (100% recycled PET bottles). They use high precision weaving techniques to create premium quality products.
Certifications: ÖKO-TEX 100, Traceability & Fashion
Made in France
100% NEWLIFE® Recycled Polyester
Our Laces are made in France from Newlife fibers by the Société Chotelaise de Fabrication. This Factory have a unique know how and is still using braiding looms that are more than 100 years old.
Certifications: ÖKO-TEX 100, ISO 14001
MADE IN GERMANY
RECYCLED PAPER
Our environmental consideration goes beyond our products. We make our boxes strong enough to be shipped without repacking and from recycled & recyclable materials. Our Shoe bags are made from 100% recycled polyester fabric and can be reused for many purposes.
HOW DO WE REDUCE OUR EMISSIONS?
The impact for one pair of Norm is only 6,5 kg of CO2 equivalent. This is 80% lower than the industry average. But the emissions of our 1L11-01 are compensated by planting two trees for each pair, which means they are in reality negative (each tree compensate 100kg of CO2 eq. during it's lifetime)
HOW DO WE CALCULATE?
Based on existing studies, we evaluate the impact of every single components and raw materials we use. We add to that the traveling distance that each one of them have to do until the final products are delivered to our warehouse. Finally we taken into account the production and a factor for the end of life of our products.
We don't have a solution yet to give a second, third or fourth life to our products but we're working on it and it will come in the near future.
PRICE BREAKDOWN
As you will see on the picture, our price include a variety of costs. From the raw materials, to the retailers passing by the production and transport.
We select premium materials that are more durable and we ensure that everyone gets a decent pay through the supply chain. This has an off course an impact on the final price.