Sustainability is at the heart of Norm. But what does it mean exactly? According to the Brundtland Commission (United Nations, 1987) sustainability is meeting “the needs of the present without compromising the ability of future generations to meet their own needs”.

To be more sustainable, three interconnected core elements must be considered: environmental protection, social inclusion and economic prosperity. Norm is built around those 3 concepts and every single decision is taken based on the impact it has on the planet and on the people.



For all the products we create, the design and every single component we use, we focus on three aspects: recycle, reduce and reuse. Our products are conceived to reduce our carbon footprint from the very first step, by choosing recycled materials, using cutting-edge technology and working with the best possible suppliers. We also design our products to last and to be recycled at the end of their lives.

A pair of shoes can pass through hundreds of hands and travel thousands of kilometres before it reaches you. This is why we only select suppliers that respect their workers, that are based in Europe and located close to each other.